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Case Study: Trend watching and forecasting

We helped the client understand which technologies are being considered and used by different stakeholders in the healthcare industry, which companies are the leading providers of which technology(ies) and how each technology is being developed and affecting the industry.

Disruptions in the Healthcare Industry with focus on Pharma Industry

Key Benefits

Help the client understand which technologies are being considered and used by different stakeholders in the healthcare industry, which companies are the leading providers of which technology(ies) and how each technology is being developed and affecting the industry.

Need

The healthcare industry and especially pharmaceutical industry undergo disruption. The client, one of the leading global pharma companies, faces competition not only from “traditional” pharma players but also technology companies such as Amazon, Google, Apple and the like.

The client, therefore, would like to predict any potential threats and obtain insights on how to avoid any negative impact from the new competitive landscape.

Geography: Global with a focus on France

Approach

  • Research was conducted through a combination of secondary & primary.
  • Secondary research in both English and French was employed to understand the availability of different technologies, applications of these technologies throughout the entire patient journey as well as current efforts of different stakeholders especially pharma manufacturers.
  • Interviews with healthcare providers, wholesalers/ pharmacies/ hospital pharmacy institutions, tech companies, news organizations, pharma companies and relevant associations were conducted to find out perceived roles of different actors including pharma companies.

Solution

  • Valona delivered a comprehensive report, followed by a presentation. The report included well-structured insights on required topics namely key trends in the healthcare industry, key technologies and application areas, and use of health and patient data. Readers can find detailed information and supporting data for each topic in the appendix.
  • Importantly, recommendations were given to the client regarding which technologies and applications they should consider and how they could best collaborate with tech companies.

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