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Case Study - Sveba Dahlen offers rack ovens, deck ovens, pizza ovens, in-shop ovens, compact ovens, combination ovens and tunnel ovens and entire dough prepping lines.

Case Study: Sveba Dahlen

Sveba Dahlen has a list of potential distributors and a more detailed analysis view on the distributors to evaluate its distribution opportunities for the future.

Sveba Dahlen offers rack ovens, deck ovens, pizza ovens, in-shop ovens, compact ovens, combination ovens and tunnel ovens and entire dough prepping lines.

Distributor mapping and analysis in food equipment industry

Key Benefits

Sveba Dahlen has a list of potential distributors and a more detailed analysis view on the distributors to evaluate its distribution opportunities for the future.

Need

Customer in the food equipment manufacturing sector wanted to find new distributors to work with in the future.


Application: Strategic Planning

Geography: Select six (6) countries


Approach

Starting with longlisting of the relevant potential distributors based on a set of the customer´s specific criteria. Data validation as the next step.

Analyzing confirmed distributors to identify top 3-5 strongest by revenue, and the brand portfolios, and service characteristics by distributors.

Methods: Secondary research and analysis


Solution

Valona delivered a distributor longlist and a detailed top 3-5 distributor analysis to enable Sveba Dahlen to evaluate its distribution opportunities and expand with strategic partners.

Jan Zimmermann CEO Sveba Dahlen

“We will expand our distribution network in the countries in focus and we will use the report as a tool for this expansion. This will lead to more sales and earnings.”