Integrations and AI connectivity for market and competitive intelligence
Bring external intelligence into Valona, push curated insights to your teams, and connect directly to your AI tools and agents.
Intelligence that flows where decisions are made
Valona connects to your existing tools and workflows in both directions. Bring external market signals and internal documents into Valona for analysis, and deliver curated intelligence to Salesforce, Microsoft Teams, your data lake, or directly into your AI agents.
How Valona connects to your tools and workflows
From AI agents and APIs to email and SSO – Valona fits into how your organization already works.
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E-mail
Send field intelligence, reports, and content from external sources into Valona via email – or subscribe to curated newsletters.
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Links & single sign-on
Access Valona dashboards, Competitor Profiles, and analysis directly from your existing tools via deep links, and move seamlessly between systems with SSO – no separate login required.
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Embedding
Supplement market information with Power BI charts, Excel, PDF reports, PowerPoint presentations or other internal documents
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API
Pull structured intelligence from Valona into your data lake, analytics tools, or downstream systems via REST API. Full JSON output with metadata and filtering.
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CRM
Push competitive intelligence into your CRM account pages, or bring deal signals and win/loss notes back into Valona for analysis and distribution.
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MCP server
Connect AI tools like Microsoft Copilot and Claude directly to Valona intelligence. Retrieve analysis and market signals from inside your AI workflow, without manual steps or context switching.
FAQ on integrations and AI connectivity
Valona connects to Salesforce via API, RSS feed, or embedded view. Common use cases include showing competitor news on Account pages, routing intelligence alerts to specific landing pages, and sending Win/Loss notes from Salesforce into Valona for analysis. The right approach depends on your Salesforce setup and what your teams need to see.
Yes. Valona integrates with the Microsoft ecosystem including Teams, SharePoint, and Copilot through different types of connectors. Intelligence can surface directly in the tools your teams already use daily – getting alerts in Team channels, syncing SharePoint documents into Valona for search and analysis, or querying Valona through Copilot via MCP.
Yes. Valona’s REST API lets your systems pull structured intelligence directly from the platform into a data lake, CRM, or any downstream tool. Output is JSON with rich metadata, filterable by keyword, module, category, and timeframe. OpenAPI documentation is available and typical setup takes around two weeks. For AI workflows, Valona also supports MCP.
Several options are available: sync e.g. SharePoint documents automatically, send content via a dedicated platform email address, import historical content in bulk, or connect licensed data providers like S&P Global or Euromonitor via API or feed.
Valona supports MCP (Model Context Protocol), allowing compatible AI tools and agents – including Microsoft Copilot, ChatGPT and Claude – to query Valona intelligence directly without switching tools. For custom pipelines, the REST API delivers structured, machine-readable output your systems can ingest automatically.
All data is encrypted in transit and at rest. Access is controlled at the content level with audit trails, so you determine what each user or system can see. For specific compliance or data security requirements, contact our team.
