The always-on competitor analysis tool

Valona is designed to work as the backbone of your intelligence stack, not replace every tool you use. For many teams, it replaces the manual workflows that slow them down most: maintaining competitor PowerPoints that are outdated before the next meeting, or compiling financials in Excel ahead of every quarterly review.

You can also bring your existing sources into Valona, integrating proprietary data feeds, internal reports, or third-party content alongside Valona’s own coverage. And for the tools your team actively relies on, Valona integrates directly with Salesforce, SharePoint, Microsoft Teams, and Slack, so intelligence flows into your existing workflows rather than sitting in a separate platform.

Yes. Valona monitors 200,000+ sources across 100+ languages, including deep coverage of markets where competitors don’t publish in English including China, Germany, Japan, South Korea, and others.

If you need coverage of specific companies not already included, your team can request additions, and their coverage will be collected, translated, and surfaced alongside your English-language intelligence automatically. Your team gets a complete picture of your competitive landscape regardless of where your competitors operate or what language they publish in.

Yes. Valona normalizes financial data from multiple sources into a single comparable model, so you can benchmark public and private competitors side by side on the same metrics. Coverage focuses on the industry-defining players in each sector, where reliable data is available regardless of listing status. No reconciling conflicting figures from different sources, no switching tools.

On-demand competitive intelligence enables sales, product marketing and strategy teams to access real-time competitor and market insights whenever they need them. Using AI and AI assistants, it integrates intelligence into existing workflows and makes competitive intelligence a continuous practice.

Traditional competitive analysis relies on static documents and periodic manual updates, which can quickly become outdated and lack contextual relevance. In contrast, on-demand competitive intelligence provides real-time, contextual insights tailored to each user’s unique situation. It uses interactive AI assistants that process prompts and queries about competitors, market trends, and product comparisons, enabling teams to ask follow-up questions, explore scenarios, and dynamically engage with insights for a deeper, clearer understanding of the competitive landscape.

AI automates data collection and analysis across sources and languages, identifies trends and risks, and summarises them into actionable insights. It keeps competitor profiles and battlecards updated in real-time, freeing teams from manual research. Common data sources include CRM, win/loss analysis, industry news, competitor websites, social media, field intelligence, syndicated research, financial filings, and analyst reports. This enables teams to make faster, confident decisions with intelligence integrated into their workflows.

Key use cases include meeting preparation (gathering competitor insights before calls), sales onboarding and everboarding (accelerating learning for new hires and supporting continuous development), win/loss analysis(understanding why deals are won or lost), product marketing messaging alignment (ensuring differentiated positioning and messaging), executive briefings (providing leadership with competitor snapshots before strategic decisions), account-based strategy planning (informing pursuit strategies with tailored intelligence), and objection handling preparation (equipping sellers with real-time competitive counters). These use cases help teams stay informed, differentiate effectively, and drive better competitive outcomes.