The World Class market intelligence benchmark
Our latest market and competitive intelligence report—based on 20 years of benchmarking—reveals why 63% of intelligence teams are stuck between reactive and strategic, and how the top 7% built operations that influence strategy, operate at decision speed, and prove their value.
Key findings
Valona’s global market and competitive intelligence report reveals…
Most teams are stuck in the middle
63% operate at intermediate maturity. They’ve built processes, hired analysts, established monitoring. But leadership still makes decisions without them. Insights arrive too late. They can’t prove ROI when budget conversations happen. The problem isn’t talent or effort; it’s infrastructure.
World Class teams invest differently
Both invest in technology (71% vs 58%). But 100% of World Class teams prioritize strategic analysis capacity. Average teams? 48%. When budgets tighten, most teams buy more monitoring tools instead of analytical capacity. They’re feeding the problem: more data to track, less ability to act on it.
The ROI measurement divide
78% of World Class teams actively measure intelligence ROI. Only 20% of average teams do. Teams drowning in collection work don’t have bandwidth to track whether their intelligence actually influences decisions. Unmeasured value becomes invisible value.
See where you stand
Compare your intelligence operation to 20 years of industry data. See exactly where capability gaps emerge, how World Class teams allocate budget, and what infrastructure separates stuck from strategic.
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