Market potential and client industry analysis

The challenge: 

To support strategic decision-making, QleanAir wanted to have a stronger understanding of the market potential for one of its Air Cleaning Solution (smoking cabins). The focus of the study was to map market characteristics in segments where QleanAir provides solutions to protect non-smokers from negative effects of secondhand smoke.

Aim was to understand the current state of the market and future potential of the solution in selected European countries outside QleanAir´s current geographical reach.

Application: Strategic management & planning, Sales & marketing 

Geography: Europe (12 countries)

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The solution:

The approach was based on a comprehensive secondary research to provide QleanAir with a validated external view on the studied topics.

Method: Extensive secondary research utilizing a versatile source-set from statistics to industry reports and company news.

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The impact:

Valona delivered a comprehensive report including an executive summary to help decision-making and comparison between attractiveness for business per country and client industry segment.

The report included key trends & emerging signals regarding the solution’s utilization, demand trend and consumer behavior. In addition, current and future regulation & legislation regarding smoking was studied.

Based on the strategic analysis report, QleanAir gained a better understanding of their overall market potential. The results gained with Valona supported their market entry and strategic decision-making leading to business growth.