Valona strengthens its leadership in potato market intelligence
Valona is expanding its potato market intelligence with deeper market monitoring across the value chain and stronger local and local language coverage in global markets.
Potato intelligence may seem niche to the uninitiated. But the potato market is anything but. As the world’s fourth most important food crop, potato sits at the center of a global industry connecting growers, processors and traders with some of the world’s biggest foodservice and retail businesses, where products such as French fries represent an important global category.
It’s a specialized market, and one Valona knows exceptionally well. Through our A-INSIGHTS heritage, we’ve built deep expertise in potato intelligence, working with some of the industry’s leading players and providing detailed visibility into companies, production, trade flows and market developments.
Now, we’re taking that intelligence further by significantly expanding our qualitative coverage to capture more of the signals shaping the global potato ecosystem.
What makes Valona a leader in potato market intelligence?
A-INSIGHTS established a leading position in potato intelligence and long-standing relationships with major industry players. Today, our quantitative intelligence provides visibility into potato processors and production locations globally, including plant-level capacity, consumption and supply-demand, cost modelling, global trade volumes and prices, and financial performance and benchmarking.
Together with Valona’s existing monitoring of potato-related news and market developments, this gives us an established foundation that we’ve now taken even further.
Expanding market monitoring across the potato value chain
We are now complementing our quantitative market and company data with deeper qualitative coverage, helping customers understand not only how markets and companies are performing, but also the developments and signals shaping what happens next.
“I was very impressed by the first results from the expanded coverage. We’re seeing relevant intelligence across different parts of the potato value chain, including markets where good local intelligence really matters and can be hard to come by. It gives us a wider view of what’s changing across the market, more to work with in our analysis, and a better chance of spotting important developments earlier.” – Mathieu Geuskens, Industry Lead, Valona Intelligence
Our expanded monitoring draws on more specialist and locally embedded sources, including potato industry associations, grower and producer organizations, trade bodies, research institutes and agricultural organizations. Local-language monitoring helps close gaps in English-language coverage, particularly in markets such as China, where company names and industry discussions can appear in multiple local-language forms.
Why local market visibility matters
Our potato experts identified opportunities to strengthen local visibility in markets including China, India, Egypt and Brazil. These are examples of markets that play different but increasingly important roles in the global potato industry.
- China: One of the world’s largest potato producers, with a significant domestic agriculture, processing and supply-chain ecosystem. Expanded Chinese-language monitoring helps capture local companies, developments and industry signals that can be difficult to identify through English-language sources alone.
- India: A major producer with a growing processed potato sector and important regional market dynamics.
- Egypt: An important potato export hub, making production and trade developments relevant to global supply chains.
- Brazil: An important market for frozen potato products, with significant foodservice and retail demand.
We are strengthening specialist and local language coverage in these and other markets to provide better visibility into local developments and what they could mean for the wider global potato market.
From growing to end markets
The expanded coverage goes deeper across three areas:
- Potato growing and cultivation: Harvests and yields, cultivation, agrichemicals, plant breeding, biotechnology and production research.
- Potato products: Processing and production, markets, new products, innovation, industry trends and potato starch.
- Potato end-use channels: Developments across QSR, foodservice and retail, including product and menu launches, relaunches and changing distribution trends. For categories such as French fries, this provides visibility into downstream developments relevant to both potato producers and QSR procurement teams.
The latest expansion is part of Valona’s continued investment in potato intelligence. By bringing together specialist industry expertise, deep quantitative data, company intelligence and continuous qualitative and local-language monitoring, we’re building an increasingly complete view of the global potato market.
And we’re continuing to build from here.
