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A Valona Intelligence Research Report

Market & Competitive Intelligence Report 2026: AI Edition

Over 100 intelligence professionals on what AI changed: more output, more review, and a harder question about what to trust.

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Details

05.11.2026

1:30 CET

45 min + 15 min Q&A

Hearing “but ChatGPT says…” from colleagues? You’re in good company.

We asked 100+ market and competitive intelligence professionals how AI is changing their work. Some described colleagues taking AI research straight to leadership, without the intelligence team ever seeing it.

For 20 years, we’ve been learning from the intelligence community about what helps teams have a greater impact on business decisions. Our first special AI edition brings together these responses and in-depth interviews with four senior executives who use intelligence to make decisions.

During this live launch of the findings, we’ll explore:

  • Where AI is saving teams time, and why more output doesn’t automatically mean more influence.
  • Why an analysis can pass a fact-check and still give decision-makers the wrong picture.
  • Our Sense Check: a framework for judging whether AI research is reliable enough to act on.
  • How intelligence teams can guide better decisions when colleagues are doing their own AI research.

We’ll leave 15 minutes for Q&A, so bring your questions and feel free to share what’s working for your team.

Can’t make it live? Register anyway, and we’ll send you the recording.

Speakers

Portrait picture of Carsten Gayer on a dark purple background, white lines

Carsten Gayer

Managing Director

Carsten Gayer Carsten Gayer has spent 30 years at the intersection of strategic research and competitive intelligence. If an organization has improved its intelligence function in the last three decades, there’s a reasonable chance he’s been involved — through big five consulting teams, through his own market intelligence firm, and now at Valona, where he works with organizations building intelligence programs that are built to meet the moment we’re in now. When he’s not thinking about intelligence maturity, he’s playing guitar.

Portrait of Kasia Hartwig on a dark purple background with white lines

Kasia Hartwig

VP Strategic Intelligence and Advisory

Kasia is a longtime market and competitive intelligence professional with over 18 years of experience. With a keen eye for strategic analysis and a knack for executing advisory projects, Kasia has established herself as an expert in market sizing, forecasting, and market attractiveness analysis. She’s also fluent in competitive analysis and market intelligence best practices. Formerly a Head of Customer Success for Europe at Valona, Kasia is truly a force to be reckoned with in the field of market and competitive intelligence. Fun fact: Kasia is able to converse with clients and colleagues in English, German, Polish, and French!