Distributor mapping and analysis in food equipment industry

The challenge: 

Sveba Dahlen, a company in the food equipment manufacturing sector, wanted to find new distributors to work with in the future.

Application: Strategic Planning

Geography: Six (6) selected countries

The solution:

Starting with longlisting of the relevant potential distributors based on a set of the customer´s specific criteria. Data validation as the next step.

Analyzing confirmed distributors to identify top 3-5 strongest by revenue, and the brand portfolios, and service characteristics by distributors.

Methods: Secondary research and analysis

The impact:

Valona delivered a distributor longlist and a detailed top 3-5 distributor analysis to enable Sveba Dahlen to evaluate its distribution opportunities for the future and expand with strategic partners.