MEDICA 2026

Following last year’s edition, which welcomed 78,000 trade visitors and more than 5,300 exhibitors from 70 countries, MEDICA 2026 returns to Düsseldorf from 16 to 19 November. As the world’s leading trade fair for the medical industry, MEDICA brings together medicine, technology, industry and policy, with a focus on smart hospitals and connected clinical processes, AI in diagnostics and imaging, point-of-care diagnostics, telemedicine and remote monitoring, and resilient health systems. New this year are the MEDICA Main Stage, a reimagined Hospital of the Future, and the first German Health Resilience Conference.

Valona Intelligence is attending as a exhibitor and speaker at the Innovation Forum.

👋 Why it matters

Bringing a medical device to a new market is a long, high-stakes commitment. Between development, approval and reimbursement, it can take years before a launch decision pays off. Over that time, competitors move, regulation shifts under frameworks like the EU MDR and FDA pathways, and demand changes market by market. Yet most medtech teams have no reliable, independent view of how their target markets are evolving, by segment, by technology or by region. Large players report at group level, and smaller specialists often report very little at all. The result is that market entry and portfolio decisions are frequently made on internal conviction alone.

Valona gives medtech teams an outside-in check before that investment commits: tracking strategic moves from players like Medtronic, Siemens Healthineers, GE HealthCare and Philips, following regulatory and reimbursement change across markets, and building the market view that in-house data alone can’t provide.

🤝 Visit Our Booth

Hall 11, Booth N°J20

You’ll find the Valona team at our booth throughout MEDICA. Come say hello, or book a 1-2-1 meeting to discuss your team’s intelligence needs.

🎤 Join Kasia Hartwig on the Innovation Forum stage on Thursday 19 November at 12.45. Kasia will share how medtech teams turn scattered market signals into intelligence they can act on, and where AI genuinely helps.

Valona Intelligence combines a proprietary source base, an AI-powered platform, and analyst expertise to give medical device and medtech organisations an objective, outside-in view of their markets, and translate it into what it means for their own strategy.

Founded in 1999 and trusted by more than 500 enterprises worldwide, Valona supports strategy, market and competitive intelligence, business development, and R&D leadership in medtech and other complex manufacturing industries. Valona was named a Leader in the 2026 Gartner Magic Quadrant for Competitive and Market Intelligence Platforms.

Read more about Valona for Medical Devices and Pharma.

📅 Book Your Meeting at MEDICA

• See how Valona tracks competitor strategy, regulatory change and market access across medical device markets
• Discuss how an independent market view could support your next market entry or portfolio investment decision