Webinar

Scaling CMI in an Increasingly Complex World

…and the Role of Leadership Engagement

In a world where decisions can’t wait, leadership engagement is what turns intelligence into impact. Join Shaun Wilken and Carsten Gayer to explore how to scale CMI in an increasingly complex environment — and how to ensure your intelligence team’s voice is heard, valued, and supported at the leadership table.

Webinar details

December 11th 2025, 3PM CET/9AM ET

45 minutes

Online

Today’s enterprises operate in a world where volatility, uncertainty, and complexity have become business as usual. In this environment, intelligence teams aren’t just expected to deliver insights — they’re expected to influence strategy. Yet too often, valuable intelligence goes unheard or arrives too late to shape key decisions. To make a real impact, CMI must scale not just in data and process, but in leadership visibility and organizational relevance.

This session explores what it takes to scale Competitive and Market Intelligence (CMI) in an increasingly complicated world. Drawing on insights from Valona’s Global Intelligence Report 2026 and decades of practical experience, we’ll look at how organizations can evolve their CMI capabilities step by step — by strengthening diagnostic clarity, building progressive roadmaps, and deepening leadership engagement

In this session, you’ll learn:

Why scaling CMI should be your top priority in the face of volatility and complexity
Fresh survey results: what high-impact intelligence teams do differently
The playbook to scale intelligence — faster cycles, smaller bets, stronger feedback loops
Concrete tactics to design your CMI function for the demands of modern markets
How to make leadership your biggest advocate for intelligence

Meet the presenters:

Shaun Wilken

Strategic Solutions Specialist, A-INSIGHTS

Shaun is an experienced manager in the foodservice and manufacturing industries, combining commercial acumen with deep analytical expertise. Before joining A-INSIGHTS, he served as Strategic Intelligence Manager at Lamb Weston EMEA. Shaun brings a strong track record of turning data into strategy — and strategy into measurable results.

Carsten Gayer

VP Europe, Valona Intelligence

Carsten began his career at McKinsey & Company before founding his own consulting firm in 1995. Across more than 2,000 projects — including dozens of large-scale international initiatives — he has advised senior executives on strategy, competitive intelligence, and organizational transformation.