Valona Global Intelligence Survey

Valona Global Intelligence Survey – 20th Anniversary Edition

What makes good competitive & market intelligence great?
Let’s find out together.

Begin survey

The C&MI study 20 years in the making

For 20 years, this study (C&MI’s longest-running benchmark) has tracked what separates intelligence leaders from everyone else. Now, as AI and geopolitical shifts reshape — well, everything— we’re mapping what defines world-class C&MI in 2026 and beyond.

Smart decisions need solid ground

Intelligence benchmarks are only as good as the minds behind them. Whether you build intelligence systems or use them to make decisions, your perspective will make all the difference.

For intelligence builders

(Those who create, manage, or distribute organizational intelligence for enterprise decision-making)

  • Discover which practices deliver measurable ROI for your intelligence investments
  • Get concrete data to justify resources and technology spending to leadership
  • See which tools and processes top-performing intelligence teams actually use
  • Identify skill gaps and focus areas to accelerate your career and team development
  • Benchmark your function against industry standards and world-class organizations

For intelligence users

(Executives and decision-makers who rely on intelligence)

  • Learn how leading organizations structure intelligence to deliver faster, better-informed decisions across all levels
  • See which intelligence types deliver the highest impact on strategic outcomes and competitive advantage
  • Explore how top companies make sure everyone receives instant alerts about relevant shifts
  • Find patterns that help you anticipate market changes, competitor moves, and emerging opportunities earlier
  • Build a compelling business case for intelligence investments that drive measurable results

Your 15-minute investment elevates this from yet another survey to the definitive industry benchmark for world-class intelligence going forward.

What you’ll receive for participating


✦ Early access to the complete 20th Anniversary Global Intelligence Report

✦ Exclusive insights from our ongoing content series as we analyze the data throughout the summer

✦ Chance to win a complimentary Intelligence Maturity Assessment (valued at $5,000-7,000) conducted by our Research & Consulting team

✦ Behind-the-scenes access to findings and analysis as we develop the benchmark

The complimentary assessment includes a comprehensive evaluation of your organization’s intelligence capabilities across our six key success factors, plus a detailed roadmap for improvement. Winner will be contacted via business email.

Frequently Asked Questions

01 How long does the survey take?

Approximately 15 minutes. The survey adapts based on your role, so you’ll only see questions tailored to your point of view.

02 Who should participate?

Both intelligence practitioners (who create and manage intelligence) and intelligence users (executives and decision-makers who rely on intelligence for strategic choices).

03 Is my information confidential?

Absolutely. All responses remain strictly confidential and appear only in aggregate form. We never attribute responses to individuals or companies.

04 What is the complimentary assessment?

One participant will win a comprehensive intelligence maturity evaluation by our Research & Consulting team (valued at $5,000-7,000). This includes assessment across six key success factors and actionable recommendations for improvement. Must provide business email to be eligible.

05 When will I receive the results?

Participants receive early access to findings in September 2025, before the public release in October.