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Free Trade Agreements (FTA) at the Frozen & Ambient Potato Market: the Full Overview

In this video, Shaun Wilken, Strategic Solutions Specialist at Valona (previously A-Insights), explains the impact of trade tariffs and geopolitical shifts on global trade agreements.

Market intelligence without stakeholder analysis is like drinking from a fire hose: overwhelming, chaotic, and hard to control.

Whether you’re a senior executive, strategy lead, or market intelligence analyst, this video shows how to look at what’s happening in the VUCA world and how to put the big picture into a simple, actionable view for further decisions. Watch now to see how market intelligence can transform your strategy from assumptions to action.

Key Takeaways:

  • How trade is affected by VUCA environments
  • What “Gray Rhinos” are—and why they matter
  • How to address changes in trade under complexity
  • How various FTAs are responding to changes in the frozen and ambient potato market
  • Who the major players are in the frozen and ambient potato market—and how they respond to change
  • How to stay on top of events and disruptions.