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Customer case study

Expanding in the international defense market

In pursuit of international expansion, a defense company set sights on the Middle East but faced hurdles in obtaining key local insights due to an absence of regional offices. Valona stepped in to bridge this gap, initiating a multilingual opportunity monitoring process.

Defense industry customer case study

STRATEGIC OVERSEAS EXPANSION

Pain point: A defense company aimed to expand its business into crucial international markets, particularly the Middle East. However, without any regional offices, they struggled to gather valuable local insights.

Value delivered: Valona launched an opportunity monitoring process equipped with a language screening feature.

Economic impact: This initiative led to a significant increase in the average order size, growing it by 15% to an impressive $25M.

The challenge: 

A leading European defense company was looking to expanding its operations into key international markets, with a particular focus on the Middle East. Without established presence in the region, they faced the challenge of obtaining local insights, crucial for successfully penetrating new markets. 

The solution:

To tackle the challenge of missing local insights, Valona set up an opportunity monitoring process for the defense company, that included a comprehensive screening process to capture local insights in all the key market regions.  

The solution was equipped to analyze data in multiple languages specific to the region, including Arabic, Hebrew, Persian, Turkish, Kurdish, and various Asian languages. This regional and language-specific approach was an essential component to understanding local market dynamics, trends, and cultural considerations. 

The impact:

Implementing Valona’s solution led to a substantial increase in business for the company. The strategy paid off significantly. For a company where a single opportunity represents millions, the Valona-powered activity resulted in a 15% increase in their average order size to an impressive $25M.  

With the help of Valona’s solution and support the company was able to drive business and growth in international markets, even when working with foreign markets and not having physical presence in the targeted markets. 

With the help of Valona’s solution and support, the company was able to drive business and growth in international markets, even when working with foreign markets and not having physical presence in the targeted markets. 

Defence Company Valona Customer Success Stories

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