Calculate your intelligence maturity
Take the first step to leveling up your organization’s competitive intelligence and market intelligence operations. Evaluate where you are and get tailored next steps to progress towards top-tier industry standards.
How to measure market intelligence success with KPIs
Companies rely on competitive intelligence to gather and analyze information about their competitors. However, measuring the success of market intel efforts is equally important. This is where key performance indicators…
The ultimate guide to competitor benchmarking
If you want to stay on top of your business environment and ensure that you’re focusing on the right issues in your marketing actions, then you need to get a…
How to create the perfect sales battlecard
Understand how to address common concerns raised by prospects about your competitors. Grasp where your strengths lie and where improvements are needed. With battlecards, mastering these elements becomes a straightforward…