How HSBC Assurances Vie adapts in insurance with Valona
Challenges and the need for strategic insights
Julien Korchia, the Strategy Lead for Market Intelligence at HSBC Assurances Vie, had the responsibility of identifying tools for gathering strategic insights and keeping track of the company’s markets, trends, and competition.
As HSBC Assurances Vie decided to invest in market intelligence, Julien Korchia and the strategy team were to implement a true market intelligence function to manage and deliver accurate, customized insights at the right time for the entire organization.
The team’s job involved handling information from multiple sources, filtering out the unnecessary, and highlighting the relevant details. They had to hit the ground running and start delivering insights right from the beginning of 2024.
“Insurance is a very specific market. It’s innovative yet reserved, and we needed a specialized partner to help us very clearly spot what’s happening with both the market and the competition.”
Julien Korchia, Strategy Lead – Prospective & Market Intelligence at HSBC Assurances Vie
HSBC Assurances Vie aimed to obtain quality information for strategic decision-making while preserving both time and resources. This is where the role of Valona became crucial.
Tailored insights for HSBC Assurances Vie
For HSBC Assurances Vie, Valona offered significant value in terms of providing customized, insurance-specific insights.
What interested HSBC Assurances Vie was not only Valona’s ability to reduce manual labor and save time, but also their hybrid use of AI, coupled with in-house market and competitive intelligence analysts. With the capability to handle complex data sets, eliminate unnecessary noise, and deliver specific insights, Valona became the strategic foundation of the new HSBC insurance intelligence function.
Enhanced market intelligence with Valona’s strategic partnership
HSBC Assurances Vie has gained a significant strategic competitive advantage in their market by working with Valona.
With Valona as their intelligence solution, HSBC Assurances Vie:
- Has an automated distribution of key insights to different teams in newsletters and alerts that share tailored, relevant information with different stakeholders.
- Can closely monitor and keep ahead of the competition, including tracking return rates, product launches, and other strategic market developments.
- Can set their seasonal return rates on time, thanks to timely competitor tracking.
HSBC Assurance Vie’s Market Intelligence team has successfully implemented Valona, not simply as an insight solution, but as a strategic asset. As a result, the company is well-equipped to drive and maintain its competitive positioning in the highly specialized insurance market.
Next steps
HSBC Assurance Vie’s next step is to build on the solid foundation of insights. Their Market Intelligence team plans to expand the use of Valona as a key tool for decision-making throughout the organization and strengthen the culture of insight-driven decision-making.