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Customer Story banner Karl Storz

Customer story:  Karl Storz

Since its beginnings in 1945, the Karl Storz family company has grown into a global manufacturer and distributor of medical devices, with a well-established market intelligence program.

Challenges and the need for strategic intelligence

Before implementing Valona Intelligence for market intelligence, the team at Karl Storz relied on a do-it-yourself approach. This included the team individually searching for news and information. It was difficult to find and retrieve relevant data when needed, so there was a strong need for centralized storage to share information. Additionally, the lack of automatic categorization and tagging of materials made it challenging to locate specific information whenever it was needed later.

The solution

To improve on their strategic decision-making, Karl Storz adopted the Valona Intelligence Platform. Valona provided their team with a centralized place to search for relevant news, insights, and intelligence. With Valona, Karl Storz no longer had to rely on individual efforts or tools like Google Alerts and SharePoint. The AI-based tool offered not only translations, but also business-level English summaries of news articles, including those in foreign languages like Japanese and Chinese to provide truly global data. Valona Platform’s categorization of sources allowed the team at Karl Storz to easily find and share information on demand.

Results

Karl Storz made an already great intelligence team even better to cement their place as an insights-driven organization. The company now has a centralized archive of information accessible to everyone in their global organization – allowing for a smooth, shared understanding of the most important insights. The categorization and text-based search capabilities have made finding and utilizing information quick and effortless.

Karl Storz has significantly improved decision-making processes, enabling their team to stay ahead in the ever-evolving, competitive market.

“The AI-based tool offered not only translations, but also business-level English summaries of news articles, including those in foreign languages like Japanese and Chinese to provide truly global data.”

Christian Boehm Market Intelligence Manager, Karl Storz

Next steps

Valona Intelligence has become an invaluable asset in Karl Storz’s quest to stay informed and make business decisions from well-curated and easily findable information.

Moving forward, Karl Storz plans to further leverage Valona Intelligence to enhance their market intelligence practices. They will continue to explore the advanced features and functionalities to keep fostering a culture of intelligence within the company.

About Karl Storz:

Since its beginnings in 1945, the Karl Storz family company has grown into a global manufacturer and distributor of endoscopes, medical instruments, and devices.

Their range of endoscopic instruments for human medicine and veterinary medicine now includes more than 15,000 products. The most recent Karl Storz developments are in digital documentation systems and comprehensive operating room concepts. As a system supplier, the company combines its expertise in endoscopy with software solutions to achieve integration in the operating room and to support clinical process and resource management.

www.karlstorz.com

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