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Sveba Dahlen case study

Distributor mapping and analysis in food equipment industry

Sveba Dahlen, a company in the food equipment manufacturing sector, wanted to find new distributors to work with in the future.

Stock photo hero - food industry

About Sveba Dahlen

The challenge: 

Sveba Dahlen, a company in the food equipment manufacturing sector, wanted to find new distributors to work with in the future.

Application: Strategic Planning

Geography: Six (6) selected countries


The solution:

Starting with longlisting of the relevant potential distributors based on a set of the customer´s specific criteria. Data validation as the next step.

Analyzing confirmed distributors to identify top 3-5 strongest by revenue, and the brand portfolios, and service characteristics by distributors.

Methods: Secondary research and analysis


The impact:

Valona delivered a distributor longlist and a detailed top 3-5 distributor analysis to enable Sveba Dahlen to evaluate its distribution opportunities for the future and expand with strategic partners.

“We will expand our distribution network in the countries in focus and we will use the report as a tool for this expansion. This will lead to more sales and earnings.”

Jan Zimmermann CEO at Sveba Dahlen

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