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Boost Your Bottom Line: How to Measure the ROI of Intelligence

Collaborate with peers in this roundtable to learn how to prove relevance and value to the business. Learn how to track, boost, and add value to your ROI.

Event details


14:00–15:30 CEST


How can global companies measure the ROI of insights?

Intelligence functions and professionals are required to prove their relevance and value to the business.

Join this workshop to learn how to tackle these challenges:

  • Track ROI: Explore the different approaches and methods used by companies to track the ROI of intelligence.
  • Boost your impact: Intelligence can have a more significant impact on your business through informed decision-making.
  • Add more value: Learn ways in which intelligence professionals can provide more value in decision-making contexts.

You will also receive practical templates that can be applied within your own organization.

Don’t miss out on this opportunity to maximize the ROI of your Intelligence operations and demonstrate your business value.


Carsten Gayer

Managing Director

Carsten started his career working at McKinsey & Company, Inc., before establishing his own consulting company in 1995. Through more than 2,000 projects, including dozens of large-scale international projects, Carsten has gained broad experience in various industries, e.g., automotive, engineering/heavy industry, or chemicals.

Nora Kärkkäinen

Head of Intelligence Best Practices

Nora’s mission is to develop business by asking, “What’s next?” Nora advises companies and management in strategy work by providing market understanding, strategic insights and foresight. She also supports companies in developing and re-designing intelligence activities.

Soile Mäkinen

Senior Consultant

Soile has more than 10 years of experience in professional services and manages client projects from market sizing to scenarios building and intelligence development. Soile has a strong desire to get things done and to develop clients' businesses. Best results are achieved together!


14:00 CESTWelcome!

14:05 I How do global companies measure the ROI of intelligence? I Presentation by Carsten Gayer, Valona

14:30 I Valona Intelligence Discovery Framework I Participants will have a chance to apply the framework to their own organizations, facilitated by Team Valona

15:00 I The ways we can measure intelligence ROI I Participants will have the opportunity to discuss discuss the topic in a roundtable format

15:25 I Wrap-up I With remarks from the event hosts

15:30 I Session end