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And a celebration of Valona’s launch in the UK

A peer-to-peer discussion on how to use AI to gather business insights

Join us to celebrate our new brand. During this event we ill also shine a spotlight on the latest trends in Market Intelligence (MI) and Competitive Intelligence (CI) – with a twist of AI! Discover how leading companies leverage AI to power up their CMI and gain a competitive edge in the market.​


As MI and CI professionals, you play a crucial role in shaping your company’s strategy and marketing efforts. We aim to equip you with actionable insights and best practices from top-notch organizations, empowering you to navigate the ever-evolving market landscape confidently.​


What you can expect

  1. Presentation from Shaun Wilken, Lamb Weston: Gain valuable insights from Shaun Wilken, who will share their experiences and challenges they faced when taking MI more foresightful, and how they have built a concept for fact-based scenarios.​
  2. Global MI Survey Results: Learn from the latest MI survey results, providing you with valuable data and trends from around the world. This will help you benchmark your own company’s performance and identify areas for improvement.​
  3. Networking Opportunities: Connect with professionals in your field during coffee breaks and collaborative sessions to foster valuable relationships and industry connections.​

Join us to explore the power of AI in MI and CI and gain actionable takeaways that you can implement within your organization. ​

Secure your spot now for the tools you need to lead your company into the future of Market Intelligence. ​

Event Agenda

8:00-8:55 am

Registration and breakfast, peer networking

9:00-9:15 am

Welcome & Opening – Irene De Lorenzis, VP sales UK and MEA, Valona​

9:15-10:00 am

Case Study Presentation – Learn Lamb Weston’s practical methodology to create fact-based foresight-driven scenarios – Shaun Wilken, Market Intelligence Manager, Lamb Weston​

10.00-10:15 am

Coffee Break & Networking – Meet your peers and establish valuable connections for future best practice sharing and learnings​

10:15-11.00 am

Keynote external speaker – Aarti Samani – AI Expert – Learn how AI can support you, why it’s important, its advantages as well as blind spots – Aarti Samani, Founder Shreem Growth Partners​

11.15-11:45 am

Global MI Survey results – Learn how world class companies are driving their intelligence agenda to achieve higher business impact – Nora Kärkkäinen, VP Business Development, Valona​

11:45-12:00 pm

Closing Remarks & raising a glass together to celebrate our new brand, Valona!