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Fighting Rapid Change with Market Intelligence – with DeLaval

Webinar Details

In this on-demand webinar, Nora interviews Nikolai Porkhov from DeLaval about their successful utilization of market intelligence. We learn insights on how DeLaval sets up market intelligence activities, faces challenges, and achieves business success.

Key takeaways from this webinar:

  • Setting up market intelligence activities, including the reasoning and steps you can take
  • The importance of customer focus when developing market intelligence activities
  • Achieving business success, including tips and tricks to justify your intelligence team’s activities to the organization.

Nikolai Porkhov, Head of Strategic Market Intelligence at DeLaval, has over 20 years of experience in the dairy industry and shares his thoughts on how an established industry leading company stays innovative and agile in the age of hyper-change. How and what kind of Strategic Market Intelligence is needed?

Meet the speakers

Nikolai Porkhov

Head of Strategic Market Intelligence

Nikolai is a seasoned professional in market intelligence and strategy development, with over 20 years in the B2B industry. Excelling in roles such as product management and business development, he has a rich background in industrial marketing, sales, and service management

Nora Kärkkäinen

Head of Intelligence Best Practices, Valona

Leveraging her proficiency in market research, Nora delivers valuable strategic insights, enriching the understanding of market dynamics for companies and their management teams.