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On-demand webinar

Improve and Rethink Market Intelligence

An insightful discussion with Luc Rooms, Head of Market and Competition at Proximus, about how they stay on top of global markets with laser focus.


38 min.

Dive deep into the landscape at market intelligence at telecom giant Proximus

Highlighting the company’s innovative approaches and strategic insights, the conversation unfolds to reveal how Proximus continues to redefine market intelligence in a rapidly changing global market.

Key takeaways from this webinar

  • Adapt to advanced technologies: by integrating AI tools like ChatGPT and analytics platforms, Proximus is not only enhancing efficiency but is also fostering a culture of innovation and streamlined decision-making across the board.
  • Keep a customer-centric approach: A central theme of the discussion was the importance of aligning market intelligence activities with customer needs. This approach fosters a deeper understanding of customer requirements, influencing everything from product development to strategic planning.
  • Emphasize skill development and team dynamics: the dedication to continuous learning, coupled with an environment that encourages critical inquiry and innovation, has been instrumental in Proximus’s ability to adapt and thrive amid industry disruptions.

This discussion provided a glimpse into how Proximus is navigating the complexities of the telecommunications sector through strategic intelligence, a relentless focus on the customer, and the adoption of advanced technologies.

The webinar is a compelling case study for other organizations aiming to leverage market intelligence for competitive advantage.

Meet webinar speakers

Luc Rooms - Head of Market and Competition at Proximus

Luc Rooms

Lead of Market and Competition at Proximus

Nora Kärkkäinen

Head of Intelligence Best Practices, Valona