Market research services
Sharpen your decisions, streamline strategies, and boost your lead pipeline. Our team of research consultants has over 20 years of experience in market research and consulting projects and will help you find competitor and market insights no matter the segment.
Competitive advantage research
We’ll help you identify existing and emerging competitors by market segment. See how your products and services compare to competitors with a comprehensive market comparison. Get valuable insights and improve performance.
Market attractiveness studies
Separate the signals from the noise. Valona will analyze potential entry points in markets, trends, and vertical opportunities. We will spin scattered data into crystalized insights you can act on. You will get a clear market entry or expansion pathway added to your strategies.
Strategic foresighting work
No detail is too small; we’ll analyze the fine print to help you get a finger on the pulse of future markets. Can we expect static, declining, or evolving target markets? What will be the most significant trends and factors affecting the business?
Business development opportunities
Identify and assess potential strategic partners and M&A targets. Determine partners that support local business growth the most, and learn about which M&A opportunities are out there.
Customer insights studies
Develop your product, positioning, pricing, services, and segmentation with an actual understanding of your ideal customer profile (ICP). What are the challenges or problems your ICP is facing? Is your value proposition still relevant? What new markets can you enter to find new customers?
Here’s what we can do for you:
Multi-sector understanding, along with primary and secondary research and strategic analyses, will put you light years ahead of the market.
01 Competitive advantage research
Past projects and reports in competitive advantage research include:
- Competitor analysis: Accumulator cells
- Deep-dive: Chinese competitors in [x] industry
- Competitor intelligence on [x]’s main competitor
- Competitive research: Cleanrooms
- Competitive pricing & value chain analysis
- Competitor landscape analysis: Poland
- Competitor landscape analysis: Packaging
- Competitor deep-dive: Luxury beauty care
- Competitive landscape: Metals in Slovenia, Croatia, Bosnia & Italy
- Pricing developments: Robotics, 5 country analysis
- Pricing strategy: Various categories in select EU countries
- Competitive and market analysis: Retread tires
- Competitor and product analysis: Tinting machines
02 Market attractiveness studies
Past projects and reports in market attractiveness research include:
- Competitor analysis: Accumulator cells
- Attractiveness assessment: European air-condition market
- Market assessment: Anhydrous hydrogen fluoride
- Market landscape analysis: Home and small appliances in select ASEAN countries
- Market analysis: Hydropower
- Market analysis: Low pressure compressor in select countries
- Market potential: Lube oil market in select countries
- Market assessment: Submarine cables
- Potential CVIS & GIS opportunities in focus countries in SEA
- Market potential study: Excavator in Europe
- Market sizing: Textile adhesives in Sri Lanka
- Market sizing: European building industry glass
- Market sizing: Valve market
- Market potential study: Massage chair market
03 Strategic foresighting
Past projects and reports in strategic foresighting include:
- Robotics analysis: Landscape and opportunities in Asia
- Beauty care market research: US & China
- Covid structural change market research
- Electric power management systems analysis
- Emerging technologies in mining
- Manufacturing data & growth in focus industries in focus countries
- Cyber-security-related post-quantum cryptography
- Understanding the key trends in the industrial robotics space in 7 countries
04 Business development
Past projects and reports in business development include:
- Supply chain analysis: Battery pack
- Competitor supply chain analysis: Lawn and garden equipment
- Global study: Supply chain supplier identification in paper & packaging industry
- Market study: Chemical flows in Europe
- Company identification & comparison: Carbon capture technologies
- Company identification & comparison: HVAC service providers
- M&A target listing: Industrial chemicals
- Partner prospecting: Boiler diagnostics systems
- Partner scouting project: Luxury consumer goods manufacturing
- Technology partner scouting & profiling: Luxury consumer goods manufacturing sector
05 Customer insights studies
Past projects and reports in customer insights studies include:
- Robotics analysis: Landscape and opportunities in Asia
- Global construction industry analysis
- Engineering leads: An identification project
- Stage technology market research report
- Global market study on the wipes industry
- Go-to-market of packaging technology: A market study
- Personal protective equipment: Market analysis in select countries
Real experiences, real results
Explore our customers experiences with our solutions to see how our services have made a tangible impact on businesses like yours.
“In a market this turbulent, continuous monitoring is not enough. We need deep analysis we can trust to support our decision-making on a range of topics. How will AI impact data centers? How will changes to federal funding in the US affect our business? We regularly turn to Valona’s Research & Consulting team for answers and are consistently impressed by their precision, depth, and professionalism.”
“Valona helped us assess our business’ reputation, competition, setup, and sector focuses against all the relevant locations and opportunities. The Valona team was well organized and positively engaged with us throughout the process.”
An established framework to bolster your decision-making
Valona provides a toolbox of methodologies that enable you to map future opportunities, prepare for uncertainties, and boost internal thinking, collaboration, and constructive debate.
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Diverse research methods
Our analysts conduct both qualitative and quantitative secondary research to capture insights from those who matter most. If your needs are more complex, we can also work with you to kick off primary research studies.
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Desk research, the Valona way
Forrester has recognized Valona’s AI as ‘exceptional’. Analysts and AI have access to exclusive databases to quickly and efficiently research and solve your toughest business problems.
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Market sizing
We’ll help you get a better understanding of potential target markets before you make any investments. Reliable market-sizing and opportunity assessments will help you go-to-market in even the most niche situations.
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Identifying potential partners
Looking for M&A opportunities? We’ll long- & short-list the best potential partners and M&A targets objectively in several phases.
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Market research, done agile and efficient
Valona’s analysts provide lean, cost-effective market research. We are flexible: order projects in pieces, or all at once. With transparent pricing and flexible scheduling, projects will adapt to your organization’s budget and timeline, you can start small and gradually scale up.
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No market is too niche
Valona’s analysts are capable of working with any market, regardless of niche, to provide you with relevant, actionable research. As industry boundaries are blurring, it is more important than ever to have an intelligence partner with a nuanced understanding to provide you with strategic analysis.
1. Intelligence needs – We begin by learning about your business, goals, and existing knowledge to tailor our services to your specific requirements.
2. Kick-off – We initiate the project with a kickoff meeting involving your stakeholders, where we determine project details, research objectives, and report structure.
3. Desk research – Our team starts conducting desk research, diving into available resources to gather preliminary data about your industry, market, and competitors.
4. Primary research – When necessary, we go beyond desk research and engage in in-depth reviews with key stakeholders or apply other field research methods to gather comprehensive insights.
5. Analysis & validation – Benefit from our consultants’ practical industry experience. We analyze and validate data, drawing from best practices across sectors to ensure you receive relevant and insightful analysis.
6. Reporting – We compile and present our findings in an easily digestible format, leveraging our consultants’ industry experience and practical knowledge to provide you with actionable, strategic recommendations.
Why Valona?
25+ years of guiding big decisions
Valona is a global intelligence company with over 25 years of research expertise, delivering 200 projects annually. Our extensive research and operational presence across four continents demonstrate our effectiveness in any market.
Unique insights for the most unique cases
Companies can navigate distinct challenges in their industries efficiently with Valona’s agile collaborative approach with clients ensures efficient execution of projects within 6-8 weeks.
World-class analysts, world-class AI
Our analysts are trained to dive deep with stakeholder interviews and advanced research methods, and you will have the full power of Valona’s tools and sources by your side.
We always tailor research… Always
Open dialogue allows our research team to fully immerse themselves in your goals, find hidden insights, and analyze the data regardless of industry. We don’t just work for you; we work with you. It is why our projects are both highly relevant, and highly effective.
Surprisingly expected results
new, qualified sales leads weekly from untapped sectors and exclusive sources
average order size increase through strategic sales opportunity screening with Valona
of project customers return to Valona for more project work
our analysts are equipped with the #1 GenAI in the industry
Discover, analyze and transform
Extend your market intelligence team
Valona offers contract-based analysts with years of experience to supplement your strategy work as an extension of your team.
Relevant monthly market insights
In addition to secondary research our team of analysts uses a number of research methods to gather the insights you’re looking for: surveys, in-depth interviews, focus groups, and social media analysis.
Exchange of best practice and new ideas
The Valona Intelligence Community is a community where senior strategy and intelligence professionals of non-competing companies can come together.
Calculate your intelligence maturity
Find out where your organization stands. The competitive and market intelligence maturity calculator will give you a path to success in your next quarter and beyond.
