VAL 3.0: Our most advanced AI research assistant yet

“The consistent feedback from our customers is clear: this kind of intelligence power should be in everyone’ s hands.” Stuart Reynish, Valona’ s Chief Product Officer explains. That’ s why we’ ve designed VAL 3.0 to extend our powerful AI capabilities and global insights to all Valona users across the enterprise, removing information bottlenecks and democratizing access to independent competitive research and analysis. 

How VAL 3.0 works 

VAL 3.0 uses Retrieval-Augmented Generation (RAG) technology. This AI approach combines Large Language Models with information retrieval, enabling VAL to deliver responses that are contextually relevant and grounded in reliable sources. It works in three straightforward steps:  

1. Understanding what you’re asking for 

When you submit a question or prompt, VAL 3.0 processes your query to determine the most relevant information to retrieve. This initial analysis helps the system identify key topics and requirements in your request, allowing it to search for appropriate content in both external and internal knowledge sources. 

2. Finding relevant external and internal information 

What distinguishes VAL 3.0 is its ability to retrieve and synthesize information from both external and internal sources: 

• Valona Insights: VAL taps into real-time insights from Valona Insights Engine’s over 200,000 premium sources, including 280+ paywalled publications. Our proprietary AI harvests, translates, enriches, and categorizes insights from across 115+ languages, ensuring you never miss critical market signals regardless of where they originate. 
• Companies’ Internal Content: For the first time, VAL integrates your organization’s own content repository, including field intelligence, analyst reports, competitor materials, customer insights, and sales materials. This information is securely synced to a dedicated Azure AI instance and indexed in a vector store for efficient retrieval. 

3. Putting it all together for you

The final step transforms retrieved information into clear, actionable intelligence. VAL synthesizes content into concise summaries or structured analyses (such as business frameworks like SWOT) depending on your needs. Each response includes links to original sources and suggested follow-up questions to help you explore topics further. 

What internal content can VAL 3.0 leverage? 

VAL 3.0 can leverage a wide range of internal CMI assets: 

• Field Intelligence Sent via Email: Direct insights from sales teams, partners, and market observers providing real-time views from the market. 
• Analyst & Research Reports: Historical and current competitive and market intelligence reports from different industries or geographies, whether third-party or internally produced. 
• Competitor Materials: Annual reports, product launch announcements, press releases, investor presentations, and other publicly available competitor data to enhance competitive and market positioning analysis. 
• Sales & Customer Insights: Call transcripts, customer emails, CRM data, win/loss reports, competitor mentions, and customer feedback that help VAL generate more tailored competitive insights. 
• Sales & Marketing Materials: Your company’s own sales or marketing materials and product documentation (e.g., service descriptions) for better alignment with competitive landscapes. 

These valuable information sources are typically isolated in different systems, but bringing them together can deliver more nuanced, context-aware insights. 

Why this matters: eliminating intelligence bottlenecks

 
In traditional enterprise settings, critical market insights are often siloed within specific departments or get lost in overwhelming data volumes. VAL 3.0 democratizes access to intelligence across your organization: 

• Independent Research Capability: Everyone from product teams to sales representatives can conduct their own research without waiting for analyst intermediaries. 
• Minutes, Not Months: Research cycles that previously took weeks now happen in moments, with the confidence that comes from AI-powered validation. 
• Complete Picture: By combining external market trends with internal knowledge, decision-makers gain the 360-degree view needed to lead with conviction. 

Real-world use cases: VAL 3.0 in action 

VAL 3.0 transforms intelligence workflows across your organization: 

• Empowered Sales Teams: Give your sales representatives instant access to the latest competitive intelligence. When facing tough customer questions, reps can use VAL to quickly gather up-to-date information on competitors by combining recent market analyses with centralized field intelligence from across your organization. This comprehensive view helps them respond confidently with accurate, timely insights without waiting for specialized research. 
• Rapid Competitive Response: When a competitor launches a surprise product, your team can follow a streamlined intelligence process in minutes instead of weeks. First, generate a comprehensive SWOT analysis combining public announcements with your internal sales battle cards and win/loss reports. Then, ask VAL to propose potential tactical response options based on historical data from similar competitive situations, providing a solid foundation for your team’s strategic discussions. 
• Proactive Risk Management: Stay ahead of supply chain disruptions by having VAL analyze breaking geopolitical developments in key regions where you operate. By combining real-time global news with your documented information about key markets and strategic partners, VAL helps your team quickly assess potential impacts and prepare contingency plans before disruptions affect your business. 

Beyond generic AI: purpose-built for CMI 

VAL 3.0 is built specifically for competitive and market intelligence needs. It combines multiple data sources to provide relevant insights for business decision-making. 

Comparing VAL 3.0 with generic AI tools 

Enterprise-ready by design 

VAL 3.0 isn’t just powerful; as part of Valona’s platforms it’s built to meet the most stringent enterprise requirements: 

• Security and Compliance: Enterprise-grade security ensures your proprietary information remains protected. Your content is never used to train the AI models.  
• Customizable Permissions: Tailor access levels to match your organizational structure. 
• Scalability: The platform grows alongside your business needs without compromising performance. 

What could you accomplish with VAL?  

VAL 3.0 addresses a key challenge faced by intelligence teams: combining global market signals with organizational context to create more actionable insights. This integration of external market insights with internal knowledge empowers teams to make faster, more informed decisions. 

To learn more about VAL 3.0 or to schedule a demo, get in touch.